France: A Country in the Middle of a Wave of Innovation

Commercial expansion in France, Sales expansion in France, Business expansion in France, Commercial outsourcing in France, Sales outsourcing in France, Expand your tech business in France

Expand your business in France and sell your tech solution with success: France aspires to be, along with Germany, the European economic locomotive. The emergence of Industry 4.0, AI and Big Data are revolutionising the country’s innovative fabric. It is currently the sixth largest economy in the world and ranks seventh in the world in terms of foreign direct investment (third in Europe), which is a sign of confidence on the part of foreign investors.

It is a country with a stable currency and safeguards intellectual property at local and European levels. For these and other reasons, there were more than 20,000 start-ups and 200 scale-ups in France in 2015. In France, there is also a multitude of support available, especially for digitalisation, innovation and entrepreneurs.

France is the second largest economy in the EU, one of the most modern and developed countries in the world and a European leader in sectors such as tourism, automotive, fashion, retail and IT. Moreover, according to the World Health Organisation, France has the best health system in the world!

For all these reasons, France is the second most attractive country in the European Union for doing business, behind only Germany. Eight out of ten foreign decision makers praise the quality of its professionals and products, the advanced digitalisation of industrial processes and the quality of management.

BUSINESS CULTURE

France is a country proud of its history. At the same time, French leaders seek to spearhead the EU economy and become, alongside Germany, the engine of European growth.

France is known for its cosmopolitan, civilised and stylish approach. An important feature of French culture is the attention to rules and regulations. This means that an unprepared and opportunistic company has little chance of success.

WHERE ARE THE OPPORTUNITIES?

Sales expansion in France: France is undergoing profound technological changes and, taking advantage of the attractiveness of the euro economic area, experiencing record attractiveness in the innovation business. Today, two out of ten European companies spend their R&D&I in France.

Sectors such as healthcare are at the centre, not only because of the pandemic caused by COVID-19, but also because of new digital solutions in the service of health that are really proving their worth. Medical expertise is perceived as a specific strength of France compared to its European neighbours.

Moreover, the sector that will receive the most foreign investment in France in 2020 is ICT! The digitalisation of services also tops the list of trends that will accelerate over the next three years. The industrial equipment, transport and logistics sector is now booming thanks to Industry 4.0, Artificial Intelligence and Big Data.

Finally, it is worth noting France's ambition in terms of energy transition, which makes the energy sector a very attractive one.