Sales Channel Development

Sales Channel Development and partner and strategic alliance management services are increasingly requested by technology companies in general, and our clients in particular, as part of our commercial outsourcing services, as they are an excellent strategy to expand your visibility and commercial impact in a more efficient way.

We offer you a hybrid solution

At Springboard35 we help you to carry out your channel development strategy. We have a network of partners with whom you can expand your sales channels quickly and safely. This reduces the cost of acquisition (CAC) and support difficulties (SLA), allowing you to expand your income in a more comfortable and simple way.

The service we offer at Springboard35 is compatible with global ISVs (resellers, integrators, MSPs…) that offer a wide variety of technological solutions. In this sector, expansion usually sacrifices direct sales and gives preference to channel development. But we want you to have it all.


Save time and resources by taking advantage of the strength of the local partners and alliances that we already have.


Our team will approach businesses and trade events directly, gather information and build a potential customer base.

Generally, if a business partner does not make sales in six months, your product or service may become a catalogue product. At Springboard35 we avoid this.

Our successful methodology offers optimal incorporation to the new channel, as well as follow-up reports that keep you informed on progress and co-selling programmes, and the generation of leads through our SDR service.


Internalisation and prospecting



Sessions for the team to study and learn your product.



Identify potential and promising partners and types of contract (NDA’s, EULA’s, SLA’s…)



Forge alliances from the different departments.



Agree on launch, margins, support levels and terms and conditions.


Partner management



Design appropriate strategies for each collaborating partner and formulas to minimise conflict between channels.



Conduct working sessions with the new partners to master the sales cycle and translate marketing materials.



Automate everyday processes and create tracking report templates.



Communicate the success stories and keep motivating the new partners so as to maintain relations.

What is Channel Development in a business

Channel development and strategic partner management services are increasingly in demand by our customers, as they are an excellent strategy to improve your organisation and business management, thus facilitating decision making.

Thus, channel development, partner management and strategic alliances programmes in a business are the different ways to offer our software products (generally SaaS) to potential customers. To do this, you must have distributors and intermediaries that allow you to increase your reach, as this way you will be able to reach new business agreements that will allow you to expand your customer base.

Therefore, sales channel development and partner management is one of the best alternatives to meet our business objectives related to the growth and expansion of our business, as it gives us the opportunity to establish stronger and more profitable business relationships.

In order to achieve these objectives, it is essential that, when establishing the sales channel development or partner management measures of any business, special attention is paid to the selection of the intermediaries with whom commercial agreements are to be established. This is because, when choosing distributors, you must ensure that they have the resources and capacity to enter into agreements that meet your needs.

Canales de Venta más usados en el Desarrollo de Negocios

There are a wide variety of sales channels used in business development. However, some of the most commonly used by companies are as follows:

  • Direct sales channels
These are those in which the company offering its product and services is in direct contact with the customer or consumer. For this reason, it is considered to be one of the most effective channels for establishing more lasting relationships with customers, as it allows us to offer more personalised attention.

  • Indirect sales channels
These are those in which there is a figure who acts as an intermediary between the supplier and the end customer. In this way, it is the most appropriate type of sales channel to expand a business quickly and without making a large financial investment.

At SpringBoard35, as a business development consulting company, we are specialised in business channel development. Therefore, if you would like to get more information about this service… please contact us and we will give you more information!

Being our partner is ALL advantages:
Also, we make sure that communications with your new partners are fluid and constant, so that the relationship lasts for at least 3 years.
To do this, we consider:
I would like to develop new sales channels. How can you help me?
icon contacto
Channel development: all you need to know about it

Our Channel development services

Benefit your technology company from our channel development services by expanding your commercial alliances with ISVs: resellers, integrators, MSPs...