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Sales Channel Development and partner and strategic alliance management services are increasingly requested by technology companies in general, and our clients in particular, as part of our commercial outsourcing services, as they are an excellent strategy to expand your visibility and commercial impact in a more efficient way.
Save time and resources by taking advantage of the strength of the local partners and alliances that we already have.
Our team will approach businesses and trade events directly, gather information and build a potential customer base.
Generally, if a business partner does not make sales in six months, your product or service may become a catalogue product. At Springboard35 we avoid this.
Our successful methodology offers optimal incorporation to the new channel, as well as follow-up reports that keep you informed on progress and co-selling programmes, and the generation of leads through our SDR service.
Sessions for the team to study and learn your product.
Identify potential and promising partners and types of contract (NDA’s, EULA’s, SLA’s…)
Forge alliances from the different departments.
Agree on launch, margins, support levels and terms and conditions.
Design appropriate strategies for each collaborating partner and formulas to minimise conflict between channels.
Conduct working sessions with the new partners to master the sales cycle and translate marketing materials.
Automate everyday processes and create tracking report templates.
Communicate the success stories and keep motivating the new partners so as to maintain relations.
Channel development and strategic partner management services are increasingly in demand by our customers, as they are an excellent strategy to improve your organisation and business management, thus facilitating decision making.
Thus, channel development, partner management and strategic alliances programmes in a business are the different ways to offer our software products (generally SaaS) to potential customers. To do this, you must have distributors and intermediaries that allow you to increase your reach, as this way you will be able to reach new business agreements that will allow you to expand your customer base.
Therefore, sales channel development and partner management is one of the best alternatives to meet our business objectives related to the growth and expansion of our business, as it gives us the opportunity to establish stronger and more profitable business relationships.
In order to achieve these objectives, it is essential that, when establishing the sales channel development or partner management measures of any business, special attention is paid to the selection of the intermediaries with whom commercial agreements are to be established. This is because, when choosing distributors, you must ensure that they have the resources and capacity to enter into agreements that meet your needs.
There are a wide variety of sales channels used in business development. However, some of the most commonly used by companies are as follows:
Benefit your technology company from our channel development services by expanding your commercial alliances with ISVs: resellers, integrators, MSPs...
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