Market research offers technology startups and scaleups the opportunity to conduct in-depth market studies, which will allow them to understand their field of activity, thereby reducing risks and uncovering opportunities. Market research is the collection and analysis of relevant data to define the marketing and go-to-market strategy. Information is acquired, processed and analysed, related to customers, competitors, market and trends.
Know your environment
and make better decissions
01
MACRO STUDY
Market growth: Retrospective and current situation, future prospects, complementarity, etc.
02
MARKET DEMAND EVALUATION
Potential market, framework of companies to be targeted and their typology, observation of needs, analysis of consumers.
03
POSSIBLE SUBSIDIES AND GRANTS
All those key legal issues that would help the solution to expand better, be it financial aid, subsidies, exemptions or tax relief.
COMPETITIVE FRAMEWORK
Relative positions and self-identification, blind spots, pricing system, future goals, positioning maps and benchmarking: comparative evaluation.
05
SWOT ANALYSIS
Study of Strengths Weaknesses, Opportunities and Threats, as well as their possible combinations
06
BUILDING THE BUYER PERSONA
To know the potential company or person who will want to acquire the solution in order to achieve expansion in a much more effective and efficient way.
07
VALUE PROPOSITION AND DIFFERENTIAL VALUE
Value proposition: what the customer expects from the product, explaining to the customer how they can benefit.
Differential value: after looking at the competitor analysis, the change in customer utility that a product offers compared to the alternative or the competition.
08
ACTION PLAN
Strategies and concrete actions in: marketing, product, sales, IT, legal, etc.
Market research is a crucial tool in the business world, providing valuable information for strategic decision-making. But what exactly is market research and what is it for?
Market research is in-depth research that focuses on analysing a specific sector, market or niche. It provides an in-depth understanding of the dynamics of the market in question. This is essential for identifying opportunities, assessing demand, understanding the competition and determining the viability of a product or service in that market.
The importance of market research lies in its ability to minimise risk in business decision making and can drive the growth and success of your software technology business by optimising investment in business development, sales and even product.
In short, market research is an invaluable resource for gaining deep insight into a market and basing strategic decisions on hard data.
Market studies are key to the business strategy of any technological business, as they provide the following benefits:
In short, this is an essential tool for any company wishing to succeed in a competitive environment. By reducing risk, optimising resources and time, and improving decision-making, companies can make smarter, more strategic decisions that lead to sustainable growth and success. If you are looking to gain competitive advantage and maximise your business opportunities, market research is the way to go.
IT Business Development
Experts
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