The benefits of sales or Commercial Outsourcing are several:
Firstly, it allows companies to take advantage of the experience, knowledge, tools and network of contacts of a specialised and highly trained sales team without having to search for, find, hire and (in many cases) train an internal sales team (with the investment of time and money that this entails). This allows companies to reduce costs, risks and time-to-market and, therefore, increase their competitiveness.
For companies such as technology startups, this sales outsourcing model is ideal because the timescales and competition in the technology sector are very demanding and every second is crucial when it comes to going to market and positioning your solution or product. By having an expert team (already trained and with a lot of experience behind them) and specialised, startups can go to market or even start their expansion stage (outside their more local area of impact to a national or international one) much earlier and save a lot of money in the process.
In the case of technology scaleups, the option of outsourcing the sales force may be the best option because, when you receive funding and have investors “around your neck” demanding great results (such as expanding into new markets) in a short time… time becomes a valuable resource, which you can save a lot and invest in other internal management if you let experts take care of the sales process.
And it is precisely in international expansion where the main problems can arise, since having a sales team that is also local and knows the language, culture or even the legislation and even has contacts in the target country can be mission impossible…
Well, all of this can be easily solved if you outsource your sales department to a commercial consulting company that also has local international teams that allow you to overcome all these entry barriers… as is the case of Springboard35.