BLOG DE CONSULTORÍA COMERCIAL

Innovation and international expansion: turning technology into business growth Springboard35 at SMAU Milano 2026 | November 3–4 On November 3–4, we’ll be attending SMAU Milano 2026, one of Italy’s leading innovation events, bringing together startups, established companies and investors to explore emerging technologies and new business opportunities. With open innovation and international collaboration at the heart of this year’s edition,

Cybertech Europe 2026 For the fourth consecutive year, Springboard is returning to Cybertech Europe, which will take place this coming October 13 and 14 at the iconic La Nuvola Convention Center in Rome. Cybertech Europe is one of the key events for the European technology ecosystem. It gathers C-level executives, CISOs, government authorities, industry leaders, and startups to discuss the

Table of Contents On September 11, Springboard35 will be at IBC2026 in Amsterdam, the world’s largest gathering of the broadcast and media technology industry, at a pivotal moment for live sports. Artificial intelligence has moved from panel discussion to production floor — reshaping how sports are captured, personalized, and monetized — just as two of the world’s fastest-growing sports markets,

TABLE OF CONTENTS Portuguese translated version Read pdf How to turn a B2B event into a real source of revenue Investing in B2B events – whether it’s having your own booth, sponsoring a keynote, partnering, or sending your sales team to an industry trade show – can be one of the highest budget costs of the year. However, in most

CONTENT INDEX Who is SQUARE really, and how has it become this great multinational?  Valencia, 2025 If you like to travel, are one of those who seek out specialty coffee shops, or simply go down for breakfast at your lifelong neighborhood bar, you have surely seen it at some point: a minimalist, designer POS terminal that has completely changed the

CONTENT INDEX 1. How commercial outsourcing has evolved 2. What does your tech company really need? 3. Which functions make sense to outsource today? 4. How to choose the right partner and avoid mistakes 5. When is the right time to get started? In the technology industry, speed — having everything ready on time and growing fast — is a

TABLE OF CONTENTS 1. The Leaders in SDR Outsourcing & Pipeline Generation: Go-to agencies in the tech space 2. Fractional Sales Leadership: Is the problem prospecting or strategy? 3. Quick Breakdown: Which partner fits your specific needs 4. Buyer’s Guide: How to choose wisely (for real) with 6 key questions Our Honest Take: The single biggest mistake tech scaleups make

TABLE OF CONTENTS The New Scenario: Why Traditional SEO is No Longer Filling Your Funnel Analysis Criteria: Traditional Inbound vs. Strategic Outbound The Paradigm Shift in B2B Acquisition: Before vs. Now The Solution: Balancing the Funnel with Strategic Outbound (The 3 Key Pillars) Take Control of Your B2B Growth: Springboard35’s Value Proposition   Lately, in our meetings with tech companies

In today’s tech ecosystem, terms like “Generative AI” or “Digital Transformation” dominate the narrative. However, when a software sales team steps onto a manufacturing floor, the language changes completely. Industrial manufacturers don’t buy technology out of enthusiasm for the “new”; their logic is pragmatic: reduce risk, protect production, and achieve a tangible return. At Springboard35, we observe a recurring pattern:

From March 31 to April 2, Lille will host a new edition of the InCyber Forum at a pivotal moment for European cybersecurity. Growing pressure regarding digital sovereignty has evolved from a mere technical debate into a strategic priority. France arrives at this event with a consolidated position, backed by a structured industry, strong public involvement, and world-class capabilities in

Why analyzing a market size isn’t enough When a company seeks to expand into new markets, launch a product, or identify new business opportunities, one of the first steps is typically to analyze market size. However, basing a strategic decision solely on isolated figures can lead to incomplete conclusions. A large market is not always an attractive one. Similarly, a

Springboard 35 has entered into a strategic alliance with MEAReach FZ LLC to accelerate technology vendor and partner expansion across the Middle East & Africa. The Middle East & Africa region represents one of the most dynamic and fast-growing technology markets globally — but successful expansion requires structured execution, trusted networks, and deep regional expertise. This alliance is driven by

When growth starts to feel harder than it should Every B2B company eventually reaches a point where effort increases… but results don’t keep up. Sales still move forward, just more slowly. Generating opportunities becomes more expensive. Sales cycles drag on without a clear reason.Often, the issue isn’t the product or the team at all. It’s that the company’s natural market

Every week we speak with founders building cutting-edge technologies for the industrial sector. IIoT, advanced analytics, AI, robotics… The technology is ready. Yet one thing remains constant: even the most sophisticated solutions still need a commercial strategy capable of landing in an environment where the sales process remains demanding, technical and, in many cases, deeply traditional. The real challenge is

What are leads in sales? Leads are potential customers who show interest in your company’s products or services. They are the first crucial step in the conversion process, representing real business opportunities. Identifying and capturing quality leads is fundamental to drive your company’s growth. At Springboard35, business development consulting, we understand the importance of leads in sales and offer effective

Today I wanted to cross the pond to tell you 5 reasons why European tech companies should expand their business in Latin America. If you own a tech company in Europe, this is of interest to you.

Bonjour! Are you a tech company (startup, scaleup…) looking to grow your business? France is the place to be! The Gallic country offers a wealth of opportunities for technology businesses looking to succeed in Europe and beyond.

Are you considering expanding your technology company to Spain? Let me tell you something: you’re in for a treat! Spain is not only a wonderful place to live, with beautiful weather, delicious food, and beautiful architecture, but it is also a fantastic place to do business.

Are you a technology company looking to expand your business beyond your home country? Look no further than Southern Europe and Latin America. We tell you the reasons and benefits in this post

Channel development is a strategic approach for all those companies that decide to establish a better or broader commercial relationship between themselves and their customers.

Sales outsourcing is the process of delegating sales management processes to a specialized company. This company would provide a professional team trained to manage commercial issues, such as market prospecting, lead generation or account managing among others.