What is a Market Research, and what is it for?

April 25, 2024 by Quique

Staying ahead of the curve and anticipating changing consumer needs and preferences is critical to business success in today’s entrepreneurial world. This is where knowing what market research is comes into play, a powerful tool that can provide an invaluable competitive advantage. At SpringBoard35, we understand the crucial importance of market research for business and offer industry-leading services to help companies make informed and strategic decisions.

What is market research?

The question we have to answer first is, what is market research? It is a meticulous process of research and analysis that allows you to thoroughly understand the needs, preferences and behaviours of your potential customers. It is like having a magic compass that guides you to the treasure trove of business success.

And what is a market analysis?

It is the in-depth interpretation of the data collected in the market research. It is like deciphering an ancient map that reveals the secrets of the market and leads you to your target audience.

Reasons to conduct market research

The reasons for market research are endless, but here are some of the most important ones:

Launch a successful product or service: Market research helps you identify demand and create products or services that meet the real needs of your customers.
Know your target audience: Discover in depth the demographic, psychographic and behavioural characteristics of your ideal customers.
Analyse the competition: Study the strengths and weaknesses of your competitors to differentiate yourself and stand out in the market.
Develop effective marketing strategies: Make informed decisions about pricing, distribution, promotion and communication to reach your target audience effectively.
Minimise risk: Reduce uncertainty and make the right decisions to protect yourself against unforeseen market events.

Phases of market research

A complete market study is divided into stages, and it is very important to know what they are. From Springboard35, we tell you what are the stages of market research:

Problem definition: Clearly identify the question that your market research needs to answer.
Market research: Collect qualitative and quantitative data through surveys, interviews, focus groups and secondary data analysis.
Data analysis: Organise and interpret the information collected to uncover patterns and trends.
Conclusions and recommendations: Present your findings clearly and concisely, and offer strategic recommendations for your company.
Implementation and follow-up: Put the recommendations into practice and monitor the results to evaluate the success of your market research.

What is market research for?

Market research is a versatile tool, which is why it is important to know what market research is for:

Launch new products or services with a higher probability of success.
Develop effective marketing strategies that appeal to your target audience.
Improve the customer experience by understanding your customers’ needs and expectations.
Optimise your pricing to maximise your profits.
Strengthen your market presence and stand out from the competition.
Make informed decisions about the future of your business.

Why choose Springboard35 for your market research?

At Springboard35, we are experts in deciphering the enigmas of the market. We have a team of highly qualified and experienced professionals to guide you through every step of the process.

We offer you:

Customised market research: We adapt our methodology to the specific needs of your business.
Accurate and reliable information: We collect and analyse data with scientific rigour to guarantee the veracity of our results.
Innovative approaches: We use the latest research techniques to obtain relevant and actionable information.
Clear and concise communication: We present the results of your market research in a way that is understandable and easy to apply.
Commitment to your success: We are passionate about helping you achieve your goals and become a leader in your market.

Don’t get lost in the uncertainty of the market, let Springboard35 guide you to success!

Contact us today and find out how our market research can help you unlock the full potential of your tech business.

What is a Sales Manager and what are their functions?

December 29, 2023December 22, 2023 by Quique

funciones-gestor-comercial- sales-manager-functions

In the dynamic business world, knowing what a Sales Manager is is crucial, as he or she is a strategic player. In this blog post, from our Sales Consultancy Springboard35, we will explore in depth what it means to be a Sales Manager and what are the key functions they perform. From customer relationship management to process optimisation, you will discover how this professional contributes to the growth and success of companies. Join us on this journey to unravel the secrets of an effective sales manager.

What is a Sales Manager?

In the intricate business universe, the commercial manager emerges as a master strategist. This visionary leader goes beyond sales, being the architect who shapes commercial and sales execution. From team management to process optimisation, this key figure in sales and business development balances macro vision and micro execution to drive growth.

At Springboard35, we understand the challenges of today’s business landscape, and our team of business development experts is ready to partner with you. Discover how our services not only understand, but also optimise business manager functions, providing tailored solutions that drive efficiency and generate tangible results.

Functions of a Sales Manager

This key role plays a multifaceted role that goes beyond mere supervision. This figure plays a multifaceted role that goes beyond mere supervision. At Springboard35, we take an in-depth look at the functions of this key role, as they are essential to the delivery of your company’s business and commercial strategy.

Strategy and planning

The sales manager not only executes, but also designs. They immerse themselves in strategic planning, developing tactics that align business objectives with the overall vision of the company.

Team management

Leading effective teams is a crucial skill. From selection and training to constant motivation, the sales manager cultivates an environment conducive to optimal performance.

Customer relations

Customer relationship management goes beyond the transaction. The sales manager builds and nurtures long-term relationships by understanding customer needs and ensuring ongoing satisfaction.

Market analysis

Being aware of trends and competition is imperative. The sales manager analyses the market, identifies opportunities and adjusts strategies to keep the company at the forefront.

Process optimisation

Operational efficiency is key. The sales manager evaluates and optimises internal processes, ensuring that each operation contributes to overall success.

At Springboard35, we are committed to empowering each of these functions. Our holistic approach not only understands the complexities of the sales manager role, but also offers tailored solutions that elevate execution and generate tangible results for your business.

Skills a Sales Manager must have

In the competitive business world, being an effective sales manager requires a unique set of skills. At Springboard35, we break down the essential skills that we believe are crucial to leading in the commercial arena.

Persuasive communication

This person must be a master communicator, conveying ideas clearly and persuasively, both internally and externally.

Strategic leadership

The ability to lead teams towards commercial goals, combined with a strategic vision, defines the sales manager as a true leader.

Problem-Solving

In the face of unexpected challenges, the ability to analyse, adapt and solve problems effectively is essential to keep the operation running smoothly.

Customer orientation

Understanding customer needs and translating them into effective solutions is a crucial skill for building strong and lasting relationships.

Time management

With multiple responsibilities, efficient time management ensures that each task contributes to overall success.

At Springboard35, we recognise the importance of these skills and work tirelessly to leverage them in our Sales Managers. If you are looking for a partner who not only understands these skills, but also cultivates them, join us on this journey to effective and sustainable business leadership.

Industry 4.0, the leap to the Digital Transformation of Industry

July 28, 2023July 28, 2023 by Quique

What is Industry 4.0 and where does the term come from?

The term Industry 4.0 was coined during the Hannover-Messe technology fair in Germany in 2011, although it was at the same fair in 2013 when the German government presented it as an initiative to improve the industrial fabric and with the aim of providing greater flexibility and individualisation of production processes.

The founding document of Industry 4.0 and the associated platform (Platform Industrie 4.0) called Recommendations for implementig the strategic initiative Industrie 4.0 was drafted by Acatech (German National Academy of Science and Engineering) and presented in April 2013. https://en.acatech.de

The concept of Industrie 4.0 is thus based on a profound process of digital transformation of Industry, the fourth industrial revolution brought about by advances in information and communication technologies.

But why "4.0"?

Historically, the industrial revolution is the period in which a process of economic, social and technological transformation took place, which began in the second half of the 18th century in Great Britain, and which was reproduced decades later in much of Western Europe and America.

This period saw the greatest economic, technological and social transformation in the history of mankind since the Neolithic period, which saw the transition from a rural economy based primarily on agriculture and trade to an urban, industrialised and mechanised economy.

This transformation has been called Industry. 1.0 to give way to the following transformations that changed the productive environment.

But industrial digitalisation already had its antecedents before the Industry 4.0 concept was formulated. The introduction of automatons and robotics was already widespread in the most demanding environments such as the automotive industry.

The next challenge was to interconnect, visualise, understand, anticipate and make a production system self-adjusting to the conditions.

The challenge was there, to grow in these areas that would make industrial environments capable of evolving and adapting to changing economic times and market demands.

Focus areas of Industry 4.0

Monitoring.
- Sensorisation, data capture and analytics will improve the ability to see and understand processes.
- Technologies: IIoT, Big Data, AI, predictive and proactive maintenance.

The main need of any production environment, as we showed earlier, is to gain in visualisation in order to know and understand the process better. Obtaining a large amount of data from various sources allows the process to be better contextualised and the application of advanced analytics and AI will allow measures to be applied to correct defects, anticipate them and optimise consumption of material or resources.

Simulation.
- It is not necessary to wait for an event to occur before taking action.
- Technologies: Digital Twin, Virtual Reality (VR) and Augmented Reality (AR).

In so-called mass production, optimisation is the big challenge. The operational margins of the products are very small and therefore there is very little capacity for cost deviation. Improving productivity means anticipating to minimise or eliminate the dreaded “unscheduled downtime” in mass production. “Unscheduled downtime” on a production line.

The acquisition of a large volume of data together with the computational and analytical capacity, makes it possible to virtually reproduce not only assets but also processes or systems. This. Substantially improves the ability to anticipate events and take action to avoid them.

Zero-defect manufacturing.
- Claim of very demanding environments such as aeronautics, automotive or railways.
- Technologies: IIoT, interconnection of systems, data analytics.

For years now, in safety-critical sectors, a large number of controls have been implemented to limit the possible failures of the most sensitive elements. This supervision was done by the final assembler, but this meant a great effort of coordination and consequently an increase in costs.

Subsequently, these control systems were transferred to the members of the supply chain to homogenise and dilute costs, but this represented an increase in errors and bidirectional management that generated a great deal of complexity. Intelligent production coordination systems bring together information from the initial design phase through to after-sales and/or end-of-life.

This makes it easier and more consistent to close any gaps that may exist, bringing traceability to the heart of reliability.

Customised manufacturing.
- Companies need to improve their offer, customising the products they sell. Automotive, retail, textile.
- Technologies: Adaptive production models, production scheduling management, additive manufacturing (3D printing).

Customers have always had the aspiration to personalise their purchases beyond the catalogue offer that any company has. Likewise the just in time model tried to alleviate the problem of stocking large quantities to ensure supply and cost. Flexibility was the most desired feature in order to be able to meet new customer demands and even improve demand.

This means having production machines capable of changing production orders more quickly and even being able to individualise an order (e.g. fashion). More efficient coordination with production order management systems, complete coordination of production lines, allows shorter series to be produced. In addition, the emergence of additive production systems makes it possible to create unique products from almost any material.

Energy efficiency
- Bringing energy costs to optimal levels to improve profitability.
- Technologies: IIoT and monitoring, integrated management, Smart energy.

Reducing production costs is not only about optimising the amount of material used or labour costs. It also involves acting on the highest operating cost of any production centre: energy.

Energy efficiency means having the capacity to analyse the energy consumption that is being produced and to optimise it.

Improvements in the capacity to collect information on consumption at any point by means of increasingly larger and cheaper devices, as well as their monitoring and intelligent analysis, have made it possible to rationalise this consumption in order to reach an optimum point.

The emergence in industry of a multitude of solutions that address each of these areas from different perspectives, and many others that complement them, is allowing the sector to move ever closer to the objectives of Industry 4.0.

But there is still a long way to go, and it is necessary to understand from a global point of view that digitalisation is a unique way to turn current production systems into a reality.

Our expertise in the Industry 4.0 sector

At Springboard35, as an IT Business Development consultancy, we have been helping technology companies with innovative solutions for the industrial sector to expand in the markets of Southern Europe and Latin America for many years.

Our added value lies in the recruitment of specialised technical talent, with a background in the industrial sector and a very meticulous training in commercial consultancy and consultative sales, having developed over the years our own successful methodology that has allowed us to stand out and verticalise in this sector.

From IIoT solutions (Industrial IoT), AI or data analytics, we have boosted a multitude of technology startups and scaleups, allowing them to grow quickly, agile, safe and sustainable, optimising their commercial investments and allowing them to achieve their expansion goals.

If you also have a technology company with an innovative and disruptive solution (or several) for the industrial sector and you would like to increase your sales, you are in the right place; contact us at info@springboard35.com or through our web form and find out how we can help you grow in your current market or launch your solution to new markets… What are you waiting for?

Find out what SDR salesforce is and how to apply it.

July 26, 2023 by Quique

From our Business Consultancy we offer this comprehensive guide to what is SDR salesforce and its effective application in the business world. In this article, we will explore in detail exactly what the SDR salesforce is and how you can harness its potential to drive the growth and success of your business. The SDR salesforce is a fundamental pillar of any business strategy, and understanding its role in the sales process is essential to achieving outstanding results.

Throughout this reading, we will unravel the key characteristics of what makes an effective SDR salesforce, the strategies that maximise its performance, and how to align it precisely with business objectives. Get ready to discover how to create an exceptional sales team and boost your business results to unimaginable levels. Let’s dive into the fascinating world of the sales force and take your business to the next level!

What is an SDR salesforce and why is it crucial for your business?

An SDR salesforce is a team of professionals who function as Sales Representatives, acting in the early stages of sales (pre-sales).

This team is highly trained and specific, and its main objective is to boost a company’s sales and revenue by increasing opportunities. This salesforce is in charge of mapping and prospecting markets in depth, according to a predefined Go To Market strategy, in order to obtain and qualify the best possible leads for your company and product and, thus, nurture your funnel at the top of it, prioritising quality over quantity.

In today’s competitive business landscape, the SDR salesforce plays a vital role in the growth and success of any business. It is the essential bridge between your company and your customers, allowing you to quickly expand your customer network. With their ability to identify needs and solve problems, the SDR salesforce can influence buying decisions and close qualified meetings (SQLs) for your team of sales closers (Account Managers/Executives, etc.) to close.

Having an effective SDR sales force not only increases sales opportunities, but also improves brand awareness and customer satisfaction. Discovering the potential of the SDR sales force and how to apply it properly in your business will be key to achieving sustainable success and differentiating yourself in an increasingly competitive market.

Characteristics of an effective SDR salesforce

An effective SDR salesforce is distinguished by a combination of skills, knowledge and attitudes that make it an invaluable asset to any business. First and foremost, members of this team must possess excellent communication skills and empathy to connect with customers and understand their needs.

In addition, active listening skills are crucial to identify opportunities and offer customised solutions. Perseverance and determination are also key characteristics, as the first qualified meeting (SQL) may take time and effort to close.

In-depth knowledge of the company’s products or services and the market in which they operate is essential to provide reliable and persuasive advice. Likewise, adaptability and the ability to learn and evolve with changing market demands are critical to remaining competitive.

Ultimately, an effective SDR salesforce is characterised by its passion for success, professional ethics and results orientation. With these qualities, the sales team can become a true growth engine for your business, building strong customer relationships and maximising business opportunities.

Effective sales strategies and how to apply them

Effective sales strategies are at the heart of commercial success, and applying them in an intelligent and focused way is essential to achieve outstanding results. First, a thorough understanding of the sales process and proper market segmentation will identify the most promising prospects.

Personalisation is key in today’s business era, and tailoring strategies to meet the unique needs of each customer will significantly increase conversion rates. In addition, the use of technology and digital tools can streamline and improve the efficiency of the entire sales process.

Maintaining an analytical approach, measuring the performance of strategies and making data-driven adjustments is critical to continually improving business results. With these strategies applied in a consistent and customer-centric manner, your sales force will become a powerful growth engine for your business.

The power of a Task Force in challenging situations

In times of business challenges, a Task Force becomes a powerful and agile tool to address critical situations. This elite force, composed of multidisciplinary experts, focuses on solving problems quickly and effectively. With its ability to make strategic decisions and coordinate precise actions, the Task Force becomes a catalyst that enables companies to deal successfully with adversity and emergencies.

What is a Task Force and its advantages in the business world?

A Task Force, also known as a task force, is a select group of highly trained professionals specialised in different areas. Its purpose is to address specific challenges within an organisation and find effective solutions in record time. The Task Force has the advantage of having a wide range of skills and perspectives, allowing it to solve complex problems in an agile and efficient manner. In the business world, this tool has become a crucial mechanism to address critical situations, drive innovation and overcome obstacles with determination.

How to create and lead a successful Task Force

Creating and leading a successful Task Force requires careful planning and execution. First, identify the most qualified and committed professionals in each relevant area. Establish clear goals and defined roles for each member, fostering open and collaborative communication. In addition, ensure that you have inspirational leaders to motivate the team and guide the problem-solving process. Provide adequate resources and a working environment that fosters creativity and innovation. With a solid strategy and effective leadership, your Task Force will be prepared to meet any business challenge successfully.

Sales KPIs: Find out which are the best ones to look out for

June 29, 2023June 29, 2023 by Quique

KPIs de ventas - Sales KPIs - Springboard35

Sales KPIs, or Key Performance Indicators, are fundamental elements in the management of any sales-oriented business development. These metrics allow the performance of sales activities to be measured and evaluated, providing a clear and objective view of a sales team’s performance and the achievement of established objectives.

In the dynamic and competitive business world, effective sales KPIs have become essential to achieve success and stay ahead of the curve. These indicators enable companies to make informed decisions, identify areas for improvement and maximise their performance in terms of revenue generation and growth.

The use of sales KPIs offers numerous benefits for organisations. Firstly, they provide a clear view of the individual and collective performance of sales team members, making it easier to identify strengths and areas for improvement. In addition, KPIs help to set measurable goals and objectives, aligning sales activities with the overall business strategy.

It is important to note that sales KPIs may vary from one company to another, as each organisation has its own objectives and needs. However, there are some indicators that are common and widely recognised in sales. Below, we will explore some of the most relevant sales KPIs and how they can contribute to the success of your business.

What are sales KPIs and why are they important?

Sales KPIs, or Sales Key Performance Indicators, are quantifiable and measurable metrics used to evaluate the performance of sales activities and the success of a sales strategy. These indicators provide objective information on the performance of a sales team and its ability to achieve set targets.

Benefits of using sales KPIs in your commercial strategy

Incorporating sales KPIs into your business strategy can generate a number of significant benefits for your business. Below are some of the key benefits that highlight the importance of using sales KPIs:

Performance measurement: Sales KPIs allow you to assess the individual and collective performance of your sales team. By establishing clear and measurable indicators, you can identify areas for improvement, recognise achievements and provide specific feedback to drive performance excellence.
Informed decision making: With accurate data and metrics provided by sales KPIs, you can make informed, strategic decisions. These indicators provide you with valuable information about which strategies and tactics are working and which may require adjustments to optimise business results.
Identifying growth opportunities: Sales KPIs help you identify opportunities for growth and expansion in your business. By analysing relevant indicators, you can discover new market segments, identify potential customer niches and adapt your sales efforts to maximise your company’s growth potential.
Assessing operational efficiency: Sales KPIs also allow you to assess the operational efficiency of your sales team and related processes. You can identify bottlenecks, weaknesses and areas for improvement, allowing you to optimise your resources, improve productivity and increase profitability.

How sales KPIs contribute to the success of your business

Sales KPIs play a critical role in the overall success of your business. Here are some ways in which these indicators contribute to growth and profitability:

Focus on results: Sales KPIs help you focus on concrete, goal-oriented results. By setting indicators that reflect your business goals, you can align your sales team towards achieving those specific, measurable objectives.
Improve efficiency and productivity: By monitoring and measuring sales performance through KPIs, you can identify inefficiencies and areas for improvement. This allows you to implement strategies and corrective actions to improve your team’s efficiency and productivity, thereby optimising resources and maximising results.
Sales cycle tracking: Sales KPIs allow you to track the sales cycle in detail, from first contact with the customer to closing the sale. You can identify key points in the sales process, understand bottlenecks and take action to optimise and accelerate the overall sales cycle.
Assess individual and team performance: Sales KPIs provide an objective view of performance at both the individual and team level. You can identify outstanding members, provide additional training to those who need improvement, and foster a healthy, collaborative culture of competition within your sales team.

The most relevant sales KPIs to measure performance

When measuring the performance of your sales activities, it is essential to select the right sales KPIs. These indicators allow you to accurately and effectively evaluate the performance of your sales team and the effectiveness of your sales strategies. Below, we will explore some of the most relevant sales KPIs you can use:

Revenue generated: This is one of the most important KPIs, as it directly measures the financial success of your sales team. Tracking revenue generated gives you a clear picture of the effectiveness of your sales efforts and allows you to assess whether you are reaching your financial goals.

Conversion rate: Conversion rate is another key KPI that tells you how well your sales team is converting leads into actual customers. You can calculate this indicator by dividing the number of sales made by the total number of leads. A high conversion rate indicates solid effectiveness in the sales closing stages.

Average sales value: This KPI gives you information on the average value of each sale made by your team. Knowing the average sale value allows you to evaluate the quality of your sales opportunities and measure the effectiveness of the cross-selling and up-selling strategies you are implementing.

Average sales time: This indicator measures the average duration of the entire sales process, from first contact to closing. Average sales time helps you identify potential bottlenecks in the sales cycle and allows you to implement corrective actions to streamline the process and reduce selling time.

Customer retention rate: This KPI is especially important for businesses that rely heavily on recurring sales. The customer retention rate tells you what percentage of existing customers continue to buy your products or services. A high retention rate indicates strong customer satisfaction and loyalty.

Customer Acquisition Cost (CAC): CAC allows you to measure how much it costs you to acquire a new customer. When calculating this indicator, you should take into account marketing, advertising and any other costs associated with customer acquisition. A low CAC indicates a profitable customer acquisition strategy.

Customer Lifetime Value (CLV): CLV is a KPI that estimates the total value a customer can generate for your business over the course of their relationship with you. By knowing the lifetime value of your customers, you can better allocate your resources and focus on strategies that foster long-term customer retention and growth.

Remember that the sales KPIs you choose must be relevant to your business and aligned with your business objectives. In addition, it is important to keep in mind that these KPIs may vary by industry and type of business. Analyse your needs and choose the indicators that best fit your specific situation to get an accurate and meaningful measurement of your sales performance.

Technology to revolutionise healthcare: Embracing Healthtech Solutions

July 25, 2023June 28, 2023 by Quique

Healthtech o tecnología sanitario para mejorar la salud en España - Healthtech insdutry in Spain Springboard35

Healthtech: what is it, its uses and applications?

Technology, in general, is increasingly present in our lives. In all sectors there are technological advances that are changing our daily lives: smartphones, home automation, smart watches, cars with more and more technology, internet of things…

The field of health has been a field where technology, in one way or another, has always been present. In recent years, and especially in the wake of the pandemic, the field of health has experienced a technological boom. On the one hand, the mentality of decision-makers has changed, making it clear that the adoption of technology was (and is) necessary. On the other hand, patients have experienced first-hand the fragility of a system centred on health centres and, in some cases, somewhat reluctant to adopt new technologies.

But what is healthtech really?

Healthech is the union of two concepts: health and tech.

According to the WHO, healthtech can be defined as “the application of organised knowledge and skills in the form of devices, drugs, vaccines, procedures and systems developed to solve a health problem and improve the quality of life”.

Healthtech and medtech: similar but not the same

The concepts of healthech and medtech are often confused, as there is some overlap between the two. The WHO defines medtech as “the application of knowledge and skills in the form of tools, medicines, procedures and systems developed to solve a health problem and improve the quality of people’s health”.

Thus, medtech is a narrower concept, as it is concerned with the use of technologies focused on treating a condition or diagnosing a disease. On the other hand, healthtech is a much broader concept, as it is the application of technology to the field of health (preventive medicine, medical and clinical data collection, treatment monitoring, improved communication, etc.), without being limited purely to the process of a disease or its prevention. For example, healthtech also includes all solutions related to wellness (wellness applications).

What is healthtech looking for?

The application of technology in the health sector seeks to change the current model, revolutionise it and improve it (more slowly or more quickly). Technology will make it possible to evolve and achieve an economically sustainable model without losing, or even gaining, quality.

Examples of positive impact of healthtech application

Empowering the patient

More information, better monitoring, more personalised treatment… All of this under the supervision of technology developed for medical purposes.

Optimisation in the management of health systems

Increasingly pressured and strained health systems need technology to automate processes and improve service quality while containing costs. Healthcare technology plays a key role in the transition to modern health systems.

Improving and facilitating patient healing processes

Controlling these processes allows corrections to be made, treatments to be personalised, and times to be accelerated.

Preventing before curing

The collection of huge amounts of medical data makes it possible to anticipate events (diseases) and to move from reactive medicine to preventive medicine.

Benefits of applying technology in the health field

Health is perhaps a more conservative field than other sectors, where technological change is more difficult. On the one hand, it is a highly regulated sector and, on the other, there is still a certain scepticism about giving more prominence to technology. However, the near future of health and healthcare involves adopting different technologies that will allow it to transform itself into a model whose days are numbered.

Thus, the application of technology in the field of healthcare has many benefits:

Data analysis.

Right now, health systems have huge amounts of unprocessed data. Data is collected but not translated into information. Technology could enable information and conclusions to be drawn from the data collected. This data can be clinical (obtained in the hospital itself or through wearables that the patient always carries with them) or management data (transformation of hospitals towards smart buildings to improve hospital management in general).

This is where different technologies come into play, such as the aforementioned wearables, IoT in the transformation of hospitals into smart buildings and, without a doubt, artificial intelligence to analyse all the data collected.

Real-time information exchange

Technology will make it possible to break down the isolation and lack of communication in the healthcare system, whether it be healthcare-healthcare or healthcare-patient. On the one hand, communication between health professionals is often inefficient and even through channels that are not very secure or opaque in relation to data processing, such as Whatsapp or Telegram. Medical technology can help to improve the efficiency and security of this communication.

On the other hand, doctor-patient communication is often too “protocol-based”, scarce and, on many occasions, ineffective. Technology can help to simplify and ensure understanding by the patient, the patient’s environment and facilitate the flow of two-way communication.

Improving the patient experience

Using technology to measure and capture data across the entire patient care system gives healthcare organisations a holistic view of their performance. Technology also helps automate that measurement so that organisations can continually review their results, identify problems that need to be fixed, and discover ways to improve patient care and experience. In other words, “humanising” healthcare.

Decentralising the healthcare system

Technology can help empower patients and put them at the centre of the healthcare system. For years there has been an attempt to move the centre of the system from the health centres to the patient. Technology makes this process possible: improving treatment monitoring and compliance, improving the recovery experience, reducing waiting and response times, informing patients correctly without them having to consult other unverified channels (social networks, ChatGPT, Internet…).

Healthtech use cases

Clinical decision support

Technology can help professionals make decisions about diagnosis, treatment or efficiency in the management of the healthcare system. For example, artificial intelligence can help in medical imaging and in the rapid and accurate diagnosis of complex diseases.

Interoperability

All entities involved in the healthcare system must be able to operate with each other through specific standards and protocols that enable the exchange of information, both clinical and non-clinical, in a secure and efficient manner. Technology plays a key role in achieving this information exchange and meeting this urgent need.

For example, there are different health systems in each Autonomous Community in Spain and there is still a long way to go to achieve full integration between them. One of the main objectives in the short term is to achieve this integration and to facilitate, standardise and enable the simple exchange of information.

Disruptive technology

There is a niche market for disruptive and unique products that improve quality of life, recovery, diagnosis or treatment. Market introduction may be more or less complex, but there is a path yet to be discovered in unique products that lack competition.

Springboard35's experience in healthtech

Springboard35 has consultants with varying degrees of experience in the field of medical and health technology. The specific branch of healthtech, pharma and life sciences was created years ago, aware of the importance of this sector. We have worked on products such as medical treatment apps, disruptive medical hardware, clinical decision support software, among others.

Contact us today to find out how we can help your healthtech company thrive in the competitive and dynamic healthcare sector (at info@springboard35.com, via this contact form or the form below). Our team will work closely with you to create customised plans that leverage our knowledge of the healthcare sector and open up new growth opportunities.

Together, we can take your healthcare technology business to new heights, increase revenue and make a lasting impact on the healthcare industry. Together, we will set you on a transformative path to success.

5 reasons to expand your tech business in LatAm NOW!

July 26, 2023June 28, 2023 by Quique

Business Expansion and sales outsourcing in Latam, expansión comercial en Latam

After talking about the benefits of expanding commercially in European regions such as Spain and France, today I wanted to jump across the pond to tell you 5 reasons why European tech companies should expand their business in LatAm. If you own a tech company, this is of interest to you and this is what you need to know.

But first, why LatAm? Well, it is a region that has been growing steadily in terms of technology and business. Moreover, it is geographically located in a strategic place for European companies, which facilitates global expansion. So without further ado, here are 5 reasons why you should consider expanding your technology business in LatAm:

1. Great market opportunities

LatAm has a population of over 650 million people, making it one of the largest regions in the world in terms of population. In addition, the region’s technology market is constantly growing, which means that there is a great demand for technology and services in many sectors, such as education, healthcare, e-commerce, among others.

Some of the best countries to expand into in terms of market opportunities are Brazil, Mexico, Colombia and Argentina, which are the largest countries in the region in terms of population and economy. Each of these countries has its own strengths and weaknesses, but all offer great opportunities for European technology companies.

2. Lower operating costs

One of the main advantages of expanding into LatAm is that operating costs are generally lower than in Europe. This is because wages are lower, and production and real estate costs are also lower.

For example, Mexico is known to have one of the lowest average salaries in the region, which means that you can hire a team of software developers for a fraction of the cost you would have in Europe. In addition, the cost of real estate is also lower, which means that you can rent or buy an office for much less money than in Europe.

3. Importance of technology

LatAm has a wealth of tech talent and has seen great success in creating successful tech start-ups, including many tech unicorns. Some of the most famous unicorns include Mercado Libre, Rappi, Nubank and Cornershop. These companies have managed to expand globally and have become leaders in their respective sectors.

This gives us an idea of how important the technology sector has become in the region and how open they are to anything that smells of technology and innovation, not to mention the great talent that LatAm is developing in this sector.

4. Tax and financial benefits

Many LatAm countries offer tax and financial benefits for companies that decide to expand there. For example, Mexico offers tax incentives for companies investing in certain sectors, such as technology.

In addition, many countries in the region have tax treaties with European countries, which means that European companies can avoid double taxation and reduce their tax burden.

5. Global growth and expansion

Expanding into LatAm can help European technology companies grow and expand globally. The region is a bridge between North and South America, which means that a presence in LatAm can help companies expand into both markets.

In addition, LatAm is a region in constant growth and development, which means that companies establishing a presence there have the opportunity to grow with the region and increase their global reach. Many successful technology companies in LatAm, such as Mercado Libre and Rappi, have managed to expand internationally and become leaders in their respective sectors.

In conclusion, LatAm offers great opportunities for European technology companies due to its growing technology market and strategic geographic location. Lower operating costs, access to technology talent, tax and financial benefits, and the possibility to grow and expand globally are additional reasons to consider expanding in the region. Countries such as Brazil, Mexico, Colombia, Argentina, Chile Peru and Ecuador offer great market opportunities and each has its own strengths and weaknesses, so it is important to carefully evaluate which is best for each company.

So, knowing this… Are you going to miss all the opportunities that the “new continent” offers you?

At Springboard35 we have been helping technology companies to expand in Southern Europe and LatAm for more than 20 years, so we could say that we are experts in it. If after reading this post you are thinking about expanding in LatAm but don’t know where to start… then we need to talk.

We will help you speed up the process and jump over the entry barriers associated with entering a new market, allowing you to penetrate quickly, safely and more economically than setting up your own team there; after all, why would you do that if we already have a specialised local sales team on the ground?

12 reasons to expand your startup in France

June 27, 2023January 31, 2023 by Quique

Bonjour! Are you a tech company (startup, scaleup…) looking to grow your business? France is the place to be! The Gallic country offers a wealth of opportunities for technology businesses looking to succeed in Europe and beyond, thanks to its thriving tech industry, supportive government, and talented workforce. Let’s take a closer look at some of the numerous benefits of expanding your technology company to France.

In this post I will highlight four main aspects that I considered crutial when it comes to internationalising business: economic, fiscal, social and cultural aspects

Regarding economic considerations:

– One of Europe’s largest economies: France is an important player in the European economy, making it an excellent place to do business.
– Expanding tech industry: From startups to established businesses, the French tech scene is thriving, with numerous opportunities for growth and collaboration.
– Government support: The French government is committed to assisting technology businesses by providing subsidies and tax breaks.

As for the fiscal aspects:

– Attractive corporate tax rates: France has a competitive corporate tax rate, making it a great place to do business.
– Access to the single market of the European Union: As a member of the EU, France provides easy access to a large market with a variety of opportunities.
– Access to a large pool of skilled workers: From engineers to designers, France has a talented and well-educated workforce ready to assist your company’s success.

Ok, but what about social considerations?

– France is a country steeped in culture and history, from the Eiffel Tower to the Louvre Museum, with a strong appreciation for technology and innovation.
– High standard of living: France is an excellent place to live for you and your employees, with excellent healthcare, education, and quality of life.
– Multilingual population: Because many French people speak multiple languages, communication is simple, making it simple to conduct business with a diverse range of clients and partners.

And in a matter of culture:

– Privacy and data protection: France has a long history of protecting privacy and personal data, making it an ideal location for tech companies that value these rights.
– Work-life balance: France is a great place to do business for tech entrepreneurs who value a healthy and sustainable pace of life, with a strong emphasis on work-life balance.
– Growing market for technology solutions: From healthcare to finance to transportation, France is a growing market for technology solutions across a wide range of industries, with numerous opportunities for growth and success.

To sum up, for tech companies looking to expand their horizons, France is a fantastic place to do business. The Gallic country provides a wealth of opportunities for growth and success, thanks to its thriving tech industry, supportive government, and talented workforce.

At Springboard35 we have helped several startups and scaleups to expand in France and they haven’t regretted it for a second! And not only that… they have ended up jumping with us to other countries like Italy or Portugal, or even across the pond to Latin America. But we’ll talk about the virtues of these countries in future posts.

For now, if you are thinking of expanding your startup and internationalising it but don’t know where to start… don’t hesitate, France is a golden option!

So, why delay? Begin investigating the numerous benefits of expanding your technology business to France today!

À bientôt!

7 reasons to expand your startup in Spain

June 27, 2023January 11, 2023 by Quique

Expande tu startup en España. Expand your startup in Spain

Are you considering expanding your technology company to Spain? Let me tell you something: you’re in for a treat! Spain is not only a wonderful place to live, with beautiful weather, delicious food, and beautiful architecture, but it is also a fantastic place to do business.

First and foremost, let us discuss Spain’s economic situation. The country has been through some difficult times in recent years, but it is now on the mend. The unemployment rate is falling, and the economy is growing steadily. This means there is plenty of room for new businesses to thrive, and the technology sector is no exception. Spain is home to a number of successful tech startups, including Privalia and Glovo, and it is becoming a more appealing destination for tech investment.

But it’s not just the economic climate that makes Spain attractive to startups and other tech firms. The country also has a highly educated and skilled workforce. Spain is the European Union’s second-largest producer of engineers, and the Spanish government has made significant investments in science and technology education. This means that there is no shortage of talented people eager to work in the technology sector.

Another advantage of expanding to Spain is the high standard of living. Spain is known for its laid-back lifestyle, and its citizens maintain a healthy work-life balance. The country also has some of the most beautiful beaches in the world, making it an appealing destination for employees looking to relocate. Also, don’t forget about the food. Spain has a diverse culinary tradition, and the people are passionate about food.

Of course, there are a few things to consider before making the move, as with any business expansion. Language is one of the most difficult challenges. While many Spaniards speak English, knowing a little Spanish can help you navigate the business world. But don’t worry, learning a new language can also be enjoyable and opens up new opportunities, such as ordering tapas without a translator.

Another consideration is cultural differences. Spain has a rich history and a distinct culture, and it is critical to understand and respect these differences when doing business there. However, the good news is that the locals are friendly and welcoming, which makes the transition much easier.

In conclusion, expanding your technology company to Spain is a no-brainer. The country has a growing economy, a well-educated workforce, and a laid-back lifestyle that includes a healthy work-life balance and delicious food. Oh, and don’t forget about the beaches! You’ll also get the added benefit of learning a new language, and the locals are friendly and welcoming, so you’ll be navigating the business world like a pro and enjoying tapas like a local in no time.

But I know that this is not an easy process and the decision to expand your business to another country, whatever it may be, cannot be taken lightly. But don’t worry, we are here to help you. At Springboard35 we have been helping startups and other technology companies expand to other countries in a fast, agile, simple and economical way for more than 20 years, so if we have convinced you to make the leap to Spain, contact us so that we can help you in the process. Write to us at info@springboard35.com or right here, below, in the contact form and… let us help you with your business expansion!

Business expansion: 5 reasons and benefits of internationalising your technology company

June 27, 2023December 13, 2022 by Quique

Are you a technology company looking for business expansion beyond your home country? Look no further than Southern Europe and Latin America.

First, let’s talk about the markets themselves. Spain, France, Italy and Portugal are known for their strong economies and high levels of technology adoption. In fact, Spain and Portugal have, for example, one of the highest smartphone penetration rates in Europe, with over 80% of their population owning a smartphone. This means that there is a huge potential customer base for your technology products and services.

Another reason to expand into these markets is the fact that they are home to a large and growing population. Spain, France, Italy and Portugal are some of the most populous countries in Europe, and Latin America is home to more than 600 million people. This means there is a huge potential customer base to tap into, with more than 10% of the world’s population.

But it’s not just about market size. These countries also have a culture that values innovation and new technologies. In Spain, for example, the government is very focused on fostering a startup ecosystem, with initiatives such as the “Startup Spain” programme, which offers support to aspiring entrepreneurs. This means that not only is there demand for technology products, but there is also a favourable environment for technology companies to thrive.

What about Latin America? This region is also known for its high levels of technology adoption, with Brazil and Mexico among the top 10 countries in the world with the most internet users. In addition, the Latin American market is growing rapidly, with e-commerce sales expected to increase by more than 20% in the next few years. This means there is huge potential for technology companies to enter this market and take advantage of its growth.

But it is not just about market size or demand for technology. Business expansion in Southern Europe and Latin America also offers other advantages for technology companies. For example, these regions offer lower labour costs compared to other developed countries, which can help reduce operating costs and increase profitability. In addition, the time zone differences between these regions and the US or Asia can also provide companies with the opportunity to offer 24-hour customer support and service.

So why should your technology company consider expanding into Southern Europe and Latin America? The markets are ripe for technology products and services, there is a supportive ecosystem for technology companies and there are additional benefits in terms of cost savings and the ability to offer 24/7 services.

OK yes, those are the reasons but what are the advantages?

The advantages are quite related to the reasons, so they mainly revolve around the size of the markets (big slice of the pie), the business mentality and culture, and the innovative landscape of these countries:

First, let’s talk about Southern Europe. Spain, France, Italy and Portugal are incredibly vibrant and diverse countries, each with their own culture and economy. If you expand your business to these countries, you can access a whole new market of potential customers.

But that’s not all. Southern Europe is also home to some of the world’s most innovative and cutting-edge technology companies. By expanding into this region, you will have the opportunity to collaborate and partner with these companies, which could lead to exciting new developments for your business.

But again, what about Latin America? Well, this region, as I mentioned earlier, is also ripe for the expansion of technology companies. With a growing middle class and a high demand for technology, Latin America is an increasingly attractive market for technology companies looking to expand their reach.

In addition, Latin America is home to some of the world’s most dynamic and fastest growing economies, such as Brazil and Mexico. By expanding into this region, you will be able to tap into these growing markets and potentially see incredible growth for your business.

But there’s more. Internationalising and expanding your business has other advantages too. For example, it can help you diversify your customer base and reduce your dependence on a single market. This can be especially beneficial in times of economic uncertainty, as it can help insulate your business from potential recessions in any one region.

In addition, Latin America is home to some of the most dynamic and fastest growing economies in the world, such as Brazil and Mexico. By expanding into this region, you will be able to tap into these growing markets and potentially see incredible growth for your business.

In addition, business expansion into new markets can also help stimulate growth and innovation in your company. By exposing it to new cultures and ways of thinking, you may be exposed to new ideas and approaches that can help drive your business forward.

So, there you have it. Expanding your technology company to Southern Europe and Latin America can be incredibly beneficial to your business. Not only will you be able to access new markets and collaborate with innovative companies, but you can also diversify your customer base and stimulate growth and innovation within your company. Why not take the leap and internationalise your company today?

Well, we know why… because it’s not easy, you need resources, money, time, staff… and for many startups and scaleups these resources are not abundant.

That’s why at Springboard35 we step in to help these types of companies carry out this important and crucial process by bringing in local business development experts. This will help your technology company to leap over or greatly minimise those entry barriers to entering new markets (mainly cultural and linguistic) and we do so by reducing the time, costs and, consequently, the risks involved in the process.

If you are looking to internationalise your company and you don’t know how or where to start… don’t hesitate, we need to meet you!